Whether it’s a captivating product description, a perfectly pitched Instagram caption, or an email that converts, great copy sits at the centre of almost every marketing channel. But high-quality written content comes at a cost. With senior copywriters commanding upwards of £46,000 a year, and day rates for freelancers often exceeding £500, it’s one of the many hurdles brands face as they scale.
In response, many have turned to AI. But whilst tools such as ChatGPT, Gemini and others offer an exciting glimpse of what’s possible, they’re far from flawless. Left unguided, AI tends to generalise, misjudge tone, and miss the nuance that brings brand voice to life. This results in content that’s off-brand, ineffective, or simply uninspiring.
At Ostrich & Zebra, we see things differently. We believe AI has the potential to level the playing field – unlocking opportunities for small and medium-sized brands to produce content at a scale and quality once reserved for large teams or big-budget agencies. But to realise that potential, AI needs more than prompts. It needs structure. It needs craft. And it needs oversight.
Today, we’re proud to introduce Quill – our managed AI content solution designed to bridge the gap between efficiency and excellence. Over the past twelve months, we’ve built and refined Quill to combine best-in-class AI models, a custom-built platform, and a proven process that ensures content is consistently high quality, performance-focused, and ready to scale.
Much like a skilled copywriter, Quill’s effectiveness begins with training. It learns how your brand speaks, what you value, who you’re talking to, and the outcomes you’re driving towards. By ingesting your historical content, tone-of-voice documentation, and more, it builds a detailed understanding of your brand’s tone. Plus, it continues to sharpen that understanding over time through iterative feedback and ongoing use.
Critically, Quill also considers where content will live. Whether it’s supporting an influencer campaign on social, crafting descriptions for a new product launch, or building out a retention email flow – Quill applies channel-specific best practices that evolve through real-world data and results. This delivers content that not only sounds right, but performs.
Whilst a handful of forward thinking brands have been using Quill over the past year, we’re now opening it up to all clients of Ostrich & Zebra. As well as being used within our existing solutions, Quill will sit as its own solution that can be used by brands in isolation. So, for a glimpse behind the curtain and to explore how Quill can support you in achieving bold yet resilient growth, book a discovery call.
